Rise of Sports Investments
From streaming to video games, we look at how Big Tech's influence is changing the game for the sports economy and the compelling numbers from which opportunities can be gleaned
Chief Investment Office13 Jan 2025
  • Global sports market revenue expected to grow at CAGR of 7%, reaching USD862bn by 2033
  • Soaring valuations, unique diversification benefits, and PE involvement fuel sports investing
  • Multiple streams of income are generated at both the league and individual franchise level
  • Rapidly expanding industry to benefit sports analytics, streaming, and sports video gaming
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Game On!

For many, sport is not just entertainment, it is a way of life that can incite unbridled fervour. It should come as little surprise then, that such a powerful force has profound implications for investing.

Sports is a USD463bn industry, and one that is expected to grow at a compounded annual growth rate (CAGR) of 7% to reach USD862bn by 2033. From the highly-active trading of sports franchises and players to detailed game analytics a la Moneyball, the sports industry offers many compelling numbers – from which opportunities can be gleaned.

In this publication, we take a deep dive into the following:

  • The rise of sports investments and the evolving sports economy
  • Sports teams and how they function as the ultimate social symbol
  • How sports is monetised and the various opportunities in public companies
  • The outperformance of sports compared to other forms of investment

We believe the streaming revolution, the growing potential of youth and women’s sports, and the global rise of esports under Big Tech’s influence have transformed the sports industry into a compelling growth story and a highly resilient investment theme.


Download the PDF to read the full report.

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